home | about coaching | services | our coaches | contact




About Coaching

Business and Executive Coaching is for entrepreneurs, business leaders, executives, small business owners, and solo practitioners, who want to close the gap between where they are now, and where they want to be. In today's highly competitive business environment, personal and professional development is important for achieving business bottom line results and personal fulfillment. Coaching is quickly becoming one of the leading tools that successful people use to live extraordinary lives as they build businesses, rise up the corporate ladder, and/or make a difference in their communities. Traditional training can be time-consuming and impersonal and often is a "one-size-fits-all" solution, whereas coaching delivers "just-in- time" and personalized solutions for busy people.

Industry research shows that when training is combined with coaching, individuals increase their productivity by an average of 86 percent, as compared to 22 percent with training alone. Coaching added to training initiates has demonstrated a 300% improvement over training alone!

Business coaching is different from business consulting. A consultant is generally hired for a specific project and duration, as well as for a specific purpose. Coaching is an ongoing partnership that helps clients produce fulfilling results in both their business and personal lives. Through the process of coaching, individuals deepen their learning, improve their performance, and enhance the quality of their life. Ultimately, transformational change is the goal of coaching, leading individuals and teams to higher levels of satisfaction and performance. Coaches help solve problems, on and off the job, and work to create strategic identity, purpose, and intention, helping to assess opportunities and set goals, better manage finances, and build highly empowered, functional teams that drive the business forward.

Building capability, not co-dependency
Development is not easy, but it can be simple. Utilizing a unique methodology of strategy-focused attention that leads to awareness, purpose, competence and well being over a given period of time, our clients experience more abundant and purposeful lives. Our comprehensive, yet flexible coaching system allows developmental plans to be highly individualized and customized to meet the needs of each client. Building capability is an important by-product of effective coaching as clients engage in deeper levels of awareness of assumptions and beliefs, which ultimately lead to better decisions and actions. Unlike typical consulting relationships where the consultant is the "expert" and creates an environment of co-dependency, coaching builds a culture of increased capability and self-sufficiency over time. Authority, accountability and responsibility reside within the individual or organization as they journey toward higher levels of competence and alignment, making positive changes to manage their own development while reinforcing new behaviors and skills.

Who needs coaching?
Coaching isn't a cure-all for problems and frankly, isn't for everyone. After all, not everyone values his or her potential enough to want to see and act more clearly and with greater purpose. Coaching is a powerful, professional alliance between the coach and the person being coached that focuses on the individual's personal and professional development. The coach provides objectivity, perspective, creative stimulation and support. By probing assumptions that lead to behaviors and the underlying beliefs, coaching can help surface and clarify issues that impact how the individual performs, is perceived by others, and how their behavior affects others. Coaching can help the individual or organization objectively assess the present, identify the desired future and then map out a plan to achieve that vision.



Home | About Coaching | Services | Our Coaches | Contact


Copyright © 2000 - 2003 Strategic Edge Management Solutions All rights reserved.